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Microsoft’s Spanish president denies they want to rename the Bernabéu

by Heath Chesters | Posted on Sunday, November 17th, 2013

Rumours had been circulating amidst sponsorship negotiations between software giants Microsoft and Real Madrid, that the wanted to add their company name to that of the world famous stadium.

Santiago Bernabéu

Speaking with Spanish press agency EFE, María Garaña, president of Microsoft operations in the country, told that whilst her company has “excellent” relationships with Real Madrid, a hypothetical addition of their brand name to that of Estadio Santiago Bernabéu, as part of a sponsorship package, is not on the agenda.

Garaña explained that neither Real Madrid or Microsoft, have thought about including such a name change for the stadium and stressed that neither party are even interested in such a move, further outlining that the relationship was “fundamentally based in technology and innovation” ideas between the football club and the software giant.

Whilst Real Madrid are expected to play a featuring role in the launch of the new Xbox One console on 22nd November, Garaña suggested that they are amongst a number of football clubs, who will be involved in promotional activities that are being organised for the launch.

Whereas Barcelona have placed copious amounts of livery around the façade and even included the name of Qatar Airways within their seating at one end of their Camp Nou stadium, the general response from Real Madrid supporters, was negative when it came to suggestions of renaming or re-branding their iconic home, in any way.

Real Madrid are currently in the process of finalising plans for an extensive remodelling of the stadium, which will bring changes not only to the look of the stadium, but also the surrounding area.

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