Half of La Liga left without shirt sponsors
With Barcelona and Real Madrid gaining lucrative shirt sponsorship deals this summer, nearly half of La Liga’s teams have failed to agree new sponsors.
The current economic crisis in Spain is clearly affecting football with the majority of Spanish football teams unable to gain shirt sponsors for the new season.
Valencia, Villarreal, Atletico Madrid and Sevilla who are all representing Spain in Europe this season are not willing to accept sponsors for less than three million euros.
Marca.com report that Atletico and Sevilla who are in the Europa League this season were both offered a €2.5m deal by dating agency Ashley Madison but the offer featured several proposals.
They included an additional €50,000 if a player was caught being unfaithful and another €150,000 if the player admitted it, both clubs have rejected the offer.
Atletico’s previous sponsor Kia did not want to renew their sponsorship and Aerosport Castello did not renew their deal with Villarreal.
While teams struggle to gain sponsors, eleven of La Liga’s clubs have gained sponsorship with Barcelona and Real Madrid gaining lucrative deals this summer.
The one exception to sponsorship this season is Malaga, club owner Sheikh Abdullah Bin Nasser Al-Thani pays UNESCO to feature on their shirt much like that of Barcelona’s UNICEF deal.
Clubs with shirt sponsorship deals:
Barcelona (Qatar Foundation): €30m
Real Madrid (bwin): €25m + €5m in add-ons
Athletic Bilbao (Petronor): €2m
Sporting Gijon (Asturias) :€2m
Levante (Comunitat Valenciana): €1.5m
Real Sociedad (Guipuzkoa): €1.2m
Getafe (Burger King): €1m
Real Betis (CIRSA): €1m
Real Mallorca (Bet-at-home): €0.8m
Racing Santander (Chorizo Palacios): €0.4m
Granada (Caja Granada) not disclosed
Clubs without shirt sponsorship: